3 Rules to Win Chinese Shoppers
Veröffentlicht: 08/08/2012 Einsortiert unter: Anlass am 5. September 2012, China's Importe, Chinas Binnenmarkt | Tags: China, Chinese Consumer, Luxury, luxury Goods in China, Mont Blanc China, Tom Doctoroff 1 Kommentar »Luxury brands are just starting to figure out that the brand positioning popularized in the West aren’t what the Chinese consumer needs – or even wants. Tom Doctoroff Autor of “What Chinese Want: Culture, Communism and the Modern Chinese Consumer”
Three Open Secrets of China’s Luxury Market
Veröffentlicht: 05/07/2012 Einsortiert unter: Anlass am 5. September 2012, China's Importe, Chinas Binnenmarkt | Tags: China, luxury Goods in China, Luxusgüter Schreibe einen Kommentar »“China may be touted as the third-largest market for luxury goods, and some even believe it will beat out Japan in the near future for the number two spot, but the fast-rising Chinese luxury market may need to overcome a few critical issues.” is Red Luxury in China writting in theire Blog. See the three open secrets here and get all the others on our Event in September.
How China Can Build an International Brand
Veröffentlicht: 19/05/2012 Einsortiert unter: Anlass am 5. September 2012, China's Exporte, Chinas Binnenmarkt | Tags: Branding in China, KMU, luxury Goods in China, Luxus Marketing, Marketing in China, Montblanc Schreibe einen Kommentar »Last month, at the fourth annual Prestige Brands Forum at the China Europe International Business School in Shanghai, participants discussed the difficulties China faces in branding.
“We have nothing close to Sony or Apple or Mercedes,” says Elliott Yuen, a former chief executive of the clothing brand Shanghai Tang. “We still don’t have a decent international Chinese brand.” Founded in Hong Kong in 1994 and boasting a following with its traditional designs, Shanghai Tang might be the closest thing the country currently has to a prestige clothing brand. The bigbest factor in its success has been its ability to demonstrate the value of Chinese culture in building a luxury brand.
