Successful consumer marketing in China is, in many ways, as much art as science. It combines a sophisticated understanding of local perceptions and preferences with a willingness to embrace unconventional strategies and the best new technology. Read attached the Article of Accenture on this topic. If you want to learn more and especialy what it mean to you in your business we recommend to attend Connect China 2013 in September when Rocky Fu a Chinese Internet-Marketing Experts comes to Switzerland.
E-Commerce will be focus topic on Connect China 2013. If you want to sell goods in China, it is important to understand where and how the market works and gets in touch. In this episode of China Money Podcast, co-founder of Amalfi Capital, Tristen Langley, talks with, Nina Xiang, on Alibaba Group’s $586 million acquisition of an 18% stake of Sina’s Weibo, her investment firm’s winning and losing bets, and the future challenges facing China’s e-commerce industry. Have a look and get inspired.
The world’s second biggest economy is set to create 260 million more middle class consumers by 2020, this means 260 million new customers for luxury goods. City dwellers account for the majority of the population.
At a press conference in Shanghai a few weeks ago, L’Oreal’s Chairman & CEO Jean-Paul Agon, highlighted this enormous opportunity to add to its customer base. Den Rest des Beitrags lesen »
Vom 9.- 11. Mai 2013 haben sich die Delegationen der Schweiz und der Volksrepublik China zur 9. Verhandlungsrunde über ein Freihandelsabkommen zwischen den beiden Ländern getroffen. Die dreitägigen Verhandlungen konnten auf technischer Ebene abgeschlossen werden. Connect China begrüsst dies sehr!
Die Schweizer Delegation stand unter der Leitung von Botschafter Christian Etter, Delegierter des Bundesrates für Handelsfragen und Referent bei Connect China 2011, die Delegation der Volksrepublik China wurde von Assistant Minister Yu Jianhua vom chinesischen Handelsministerium geleitet.
Bundesrat Johann N. Schneider-Ammann stand seinerseits über das Wochenende mit seinem chinesischen Amtskollegen Handelsminister Gao Hucheng in Kontakt. Auf Antrag des Vorstehers des Eidgenössischen Departements für Wirtschaft, Bildung und Forschung, WBF, wird sich der Bundesrat am kommenden Mittwoch mit dem vorliegenden Freihandelsabkommen befassen. Gleichzeitig werden nun beide Seiten das Verhandlungsergebnis einer rechtlicher Prüfung unterziehen, um das Abkommen unterschriftsreif zu machen.
Premier Li Keqiang described End of April China and France as two economies highly complementary to each other, in a meeting with visiting French President Francois Hollande in Beijing. We from Connect China belive the same, Especialy when we watch the economie. Then one country will growth and the other will shrink. But never the less, it is interesting what they were talking about.
The two countries should seek innovative ways to boost their mutually beneficial cooperation, the premier said after the two governments signed 18 new agreements and business deals on Thursday.
Hollande said France is willing to deepen bilateral relations and explore new areas for economic cooperation with China, and oppose trade protectionism.
Li also urged the two sides to fight various forms of protectionism and expand trade and investment cooperation to create an equal and amicable environment for two-way cooperation and for possibly a joint effort to tap other foreign markets.
Hollande started his two-day visit to China on Thursday, his first trip to the country since becoming president in May 2012. Den Rest des Beitrags lesen »
China scores miserably on some types of innovation but does surprisingly well on others
Most depictions of Chinese innovation tend to paint the country in broad generalizations. The country is either a nation of copycat products whose schools have left its low-cost workers devoid of any ability to think creatively. Or it is a forward-thinking society that is pumping in funding and pumping out patents in such innovative sectors as life sciences and clean energy.
As usual, the reality is more nuanced. The truth is that China is better at some types of innovation than others. Bill Dodson, the author of “China Fast Forward: The Technologies, Green Industries and Innovations Driving the Mainland’s Future,” described innovation as a “spectrum of change,” during a recent talk in Shanghai. Ingenuity falls at one end of the spectrum, while paradigm shifts like the Renaissance fall at the other; in between are commercial innovation and discovery, said Dodson, who is a contributor to China Economic Review. Den Rest des Beitrags lesen »
There are roughly 40 million fewer women in China than men. As in most countries, females are also under-represented in the local workforce which is roughly 54% male. Unlike China’s various other minorities, members of the fair sex punch above their weight, especially when online shopping is involved. Affluent female urbanites are often seen as China’s most important demographic for retailers, but their spending habits vary based on geography, age, and even astrological signs. Den Rest des Beitrags lesen »